Dr. Samuel West
A licensed clinical psychologist and PhD in organizational psychology, Samuel West best known for creating the viral Museum of Failure, a collection of over one hundred failed products and services from around the world. West says the museum provides a unique insight into the risky business of innovation. West's other limited exhibit, the Museum of Disgusting Food, has also been a success, as well as his mini-exhibits focusing on failures in finance, healthcare, and artificial intelligence.