Bonin Bough
Bonin Bough is one of the foremost-awarded marketing executives in his field, host of “The Cleveland Hustles” starring LeBron James, and the author of “Txt Me (646) 759-1837: Your Phone Has Changed Your Life. Lets Talk about It.” Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premiere of the first ever 3D printed food product: the customizable Oreo at SXSW.
As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.